7.5.1 Information and Education Programmes
Within Countries
The most pervasive barrier to increased energy efficiency and environmentally
sound practices is simply the lack of information about the impact of our decisions
and how they can be improved. Many families do not realise what they can do
to end (or reduce) energy waste in their own homes. Building owners and operators
do not know how operation and maintenance and retrofit decisions can reduce
their energy costs. Entrepreneurs do not recognise the potential market for
new energy-saving products and services. Because of the large number and diversity
of the decision-makers in the buildings sector, this barrier requires special
education and information programmes and the establishment of a permanent consulting
infrastructure. Governments can play an influential role through Best Practices
guides, school curricula and public education campaigns.
There are many audiences for these programmes. Homeowner guides provide practical,
money-saving tips. Adult training programmes teach building engineers how to
manage and operate the new energy systems of commercial buildings. Business
and finance classes show how to develop bankable projects. Innovative school
curricula combine lessons on energy sources and environmental issues with how
to read meters and calculate utility bills.
At a deeper level (of involvement), these programmes encounter behavioural
barriers, such as the limited ability of individuals to deal with life cycle
cost minimisation due to the complexity of this concept, lack of data, and the
low priority given to energy use, which remains a relatively small fraction
of the total costs of owning and operating buildings in many countries. Another
behavioural barrier is a short time horizon--consumers often demand two or three
year paybacks (i.e., high implicit discount rates) even though there
is a societal interest in accepting longer paybacks on efficient and renewable
energy measures. To a greater or lesser degree in all countries, poverty is
a barrier. Impoverished consumers often are forced to buy the cheapest product
available, even if this means higher future energy, environmental and social
costs in the long term.
When confronting these barriers, does the provision of free technical information
really influence human behaviour? A recent study by the Resources for the Future
seeks to answer this question as it applies to a private firm by modelling the
many factors that go into a company's decisions on whether to invest in energy-efficient
lighting. The study found that information programmes make a significant contribution
to the transfer of efficient lighting in commercial buildings, although these
programmes are less important than the basic price signals (Morgenstern, 1996).
Among Countries
International programmes offer a relatively low cost and highly important mechanism
for exchanging information on ESTs. For example, the Centre for the Analysis
and Dissemination of Demonstrated Energy Technologies (CADDET) of the International
Energy Agency (IEA) provides a large and growing computer database of more than
1,600 energy efficiency and renewable energy demonstration projects (CADDET,
1998). CADDET also provides valuable analyses of technology applications. Designed
to complement national programmes, CADDET is now seeking to provide information
to persons in developing countries.
Although the transfer of information from developed to developing countries
is important, a higher priority also needs to be given to the transfer of information
about the energy-using patterns and opportunities in developing countries to
developed countries, and the exchange of information among developing countries
and countries with economies in transition.
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